Project Description

Shaftesbury was the location for the iconic Hovis add directed by Ridley Scott in the seventies. People assume that was shot in the north of England, but no, Shaftesbury it was.

As well as Gold Hill (the “Hovis” advert location), the town has magnificent views over Thomas Hardy’s Blackmore Vale.  Shaftesbury is the site of the former Shaftesbury Abbey, which was founded in 888 by King Alfred and became one of the richest religious establishments in the country, before being destroyed in the Dissolution in 1539.

Distance 9 miles

Directions

From The Old Rectory (A) to Shaftesbury (B)

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